Ford also named auto industry veteran Anning Chen as president and CEO of its China business. Chen, previously with Chery Jaguar Land Rover, assumes the newly created position from Nov. 1 and will be reporting to Jim Farley, president global markets.
Chen will spearhead the company’s turnaround plans to boost sales in China and drive sustainable value creation.
“Success in China is critical as we reposition our global business for long-term success,” Jim Hackett, president and CEO at Ford, said in a statement. “With today’s actions, we are strengthening our commitment to the China market.”
The announcement comes as Ford struggles to prop up sales in China, the world’s largest vehicle market.
Ford’s sales in China dropped 43 percent in September from the same month a year ago. The automaker has also been hit hard by the ongoing trade war between the United States and China — despite the fact that Ford sells cars in China through partnerships with local firms.
Some analysts have said there’s a slowdown in auto sales across the board in China due to the ongoing trade spat, greater cautiousness among Chinese consumers and a local crackdown on certain types of peer-to-peer lending practices in the country.
“China is absolutely essential to Ford’s profitability and growth,” Farley said in a statement. “As the largest vehicle market in the world, China commands its own leadership and focus.”
Ford said it is entering “a busy period of product renewal in China,” which includes high-volume launches of the Ford Territory, Ford Focus and Ford Escort vehicles. Those are part of Ford China’s commitment to launch 50 new vehicles by 2025, the company said.
In January, Ford’s former China chief Jason Luo resigned after roughly five months on the job.