Home Business Shoprite to boost sales of Nigerian goods abroad

Shoprite to boost sales of Nigerian goods abroad

An employee restocks shelves with food products inside a Shoprite Holdings Ltd. store in Cape Town, South Africa, on Wednesday, Dec. 21, 2016. South Africa was a bright spot for banks on the continent in 2016, with stocks shrugging off the nation's economic woes to head for the third-best performance in the past decade. Photographer: Dean Hutton/Bloomberg

The Executive Director of the Nigerian Export Promotion Council (NEPC), Mr Olusegun Awolowo, says the organisation will partner with Africa’s retail giant, Shoprite, to boost export of Nigerian products across the world.

Awolowo, who stated this in Abuja while playing host to a delegation from Shoprite, said he was optimistic that NEPC, working with Nigerian exporting companies, would leverage on the Shoprite platform to increase the basket of exportable products from Nigeria into African markets.

According to him, the partnership would help meet the Council’s quest to bring Made-in-Nigeria products to over 15 million Nigerians in diaspora with a view to increasing the volume and value of the country’s non-oil exports.

“This development is commendable and would help our exporting companies improve the quality of their products as well as build strong brands for Nigerian goods in the international market,” Awolowo said.

Speaking further, he said a Memorandum of Understanding (MoU) would be considered and signed by both parties in the near future to actualize the objectives of the trade partnership.

On his part, Mr. Carl Erickson, General Manager of Shoprite Group, Nigeria, said the international retail outfit is looking to expand beyond the shores of Africa as part of strategic initiative to increase operations and generally promote goods of African origin.

He pointed out that with the partnership, Nigerians products would be in good stead to compete with other brands in the international market as Shoprite would provide a platform for promoting and marketing Made-in-Nigeria products.

On logistical support, the Technical Consultant to Shoprite, Mr. Kabir Shagaya, Managing Director of Zippy Logistics, noted that there was a need to ensure seamless transportation of chosen products to be sold in Shoprite outlets across Africa, given the infrastructural challenges currently being witnessed in the sector.

Shoprite currently operates in about 2, 689 outlets in 15 African countries, including Nigeria, and in addition to its 35 sales points across the nation, it is expected to open 74 new stores in the country within the next four years.



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