Home Business MTN to slash data services rate in market expansion

MTN to slash data services rate in market expansion


Leading telecoms giant, MTN Nigeria is set to extend lead in being number one preferred data plan services following the recent announcement of price slash across all its data plans and offerings.
This is coming few days after it launched 4G+ to deepen 4G LTE user experience across the federation.
Recall that the latest monthly Internet subscribers’ data statistics released by the regulator, the Nigerian Communications Commission (NCC), showed that the country gained 3.12 million Internet users in May 2019.
The statistics showed that overall Internet users rose to 122,624,417 in May from the 119,506,430 recorded in April, showing a 2.6 per cent growth in subscribers.
Further review of the NCC statistics showed that MTN gained the most with 2,406,627 new Internet users, increasing its subscription in May to 52,433,020 from 50,026,393 recorded in April.
Besides, 9mobile was the big loser within the period even as new Internet users of 82,637 were added on the Visafone’s 800 MHz spectrum owned by MTN, thus providing further advantage to MTN Nigeria in internet user leadership in the country.
Details of the new data price slash showed that under the new price structure, customers can now enjoy more value for money with up to 30% more data volume for 30-day plans even as they would also enjoy up to 100% incremental volume for weekly data plans and 25% incremental volume for daily plans.
Added to the above largesse for loyalists, new customers will enjoy introductory offers, with access to prices as low as N50 for 50MB and N500 for 2GB as they will also receive a 100% bonus on data purchases for four months.
In his remarks at the unveiling of slashed data prices in its Lagos head office, the Chief marketing officer, MTN Nigeria, Rahul De, Chief marketing officer, MTN Nigeria, noted that “With the faster internet speeds delivered by the launch of 4G+, this data price slash could not have come at a better time for our customers, as we’ve seen that faster data speeds means more data usage.
He said increased quality and speed on the MTN network, had enabled customers explore new ways to use old services while discovering new applications, saying “In the space of a few years, people went from instant messaging to sharing funny videos and from listening to music to streaming high definition movies”.
According to him, “Peoples data needs have changed, we recognise that. Our customers need much more and we are delivering that for less.
Business Hilights gathered that to enjoy the price slash, a customer can dial 131, *131# or download the MyMTNApp on their mobile phones.
Data bundles are also available via all bank mobile apps, mobile banking channels or by USSD.
Some Nigerians who spoke on the new price slash welcomed the development, saying backing up the new data price slash with good quality of service will deepen customer service experience.



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