Home Transport Stallion-Bajaj kicks off first Keke Rally in Nigeria

Stallion-Bajaj kicks off first Keke Rally in Nigeria


Stallion Auto Keke, a subsidiary of Stallion Group is now the new and sole Distributor of Bajaj 3-Wheeler & 4-wheeler business in Nigeria. This Announcement was made during the Dealers Launch last week Friday in Lagos where the Stallion-Bajaj Team Flagged off the “First Keke Rally in Nigeria”.

The Ongoing Keke Rally consists of a team of Experienced Riders, a branded truck for customer engagement in Tricycle parks and security agents amongst others. The Rally kicked off at the Ijesha Showroom on Friday, August 7, 2020 and the team so far has covered 428km in 4 cities in 6 days despite the bad road situation and is expected to cover 5,000km driving through 18 States and 28 Cities in the West, East and North Central.

The Rally is an Initiative taken by the Stallion-Bajaj team to showcase the New Baba Bajaj as a strong & safe keke for Nigerian Roads. It will also add to the brand promise that the New Baba Bajaj, Runs Faster and Lasts Longer!!!

Starting from Lagos, the rally team will cover Ogun, Oyo, Kwara, Kogi, Benue, Enugu, Ebonyi, Cross River, Akwa Ibom, Abia, Rivers, Anambra, Delta, Edo, Ondo, Ekiti and Osun State. The 5000km Stallion-Bajaj Rally will also spread the message of being responsible while urging the good people of Nigeria to maintain hygiene and stop the spread of Corona Virus.

The Rally team is also visiting identified cultural and historic sites in some of the states visited to celebrate the Nigerian culture and share in the culture of host communities. The Keke’s journey to these sites and the stories around these sites will connect young Nigerians to their Rich Heritage.

Speaking at an interactive session at the Dealer Launch, Managing Director, Stallion Auto KeKe Ltd, Manish Rohtagi said Bajaj is the pioneer Keke brand in Nigeria that is well known for its durability, speed and overall performance and is loved by millions. The new distributorship will bring immense value to the dealers, fleet owners, riders & consumers. Stallion’s advantage lies in its de–centalised operation and quicker decision making, which will help drive operating efficiency. The business is expected to grow at a much faster rate as Stallion will actively push for the adoption of Keke by existing partners and the customer ecosystem. It will bring differentiated customer service, and ease of spare part availability through its existing footprints in the auto industry.

He also explained that plans are underway to engage more dealers across the country and provide first class after sales support aiming at sharp service within 4 hours, rider training schools and Rider and Mechanic empowerment programs.



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