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Ford Motors sales in 2020 fell by 15% due to pandemic, model changes

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Dartmouth, Canada - February 28, 2020 - 2020 Ford F-150 Pickup Trucks at a Ford dealership.

Ford Motor Company said on Wednesday that it sold about two million cars and light trucks last year, a decline of 15 percent from 2019, roughly in line with the broader auto industry.

The coronavirus pandemic sharply slowed sales for automakers as people stayed away from dealerships and companies were forced to shut down factories for nearly two months last spring. Ford’s sales were also affected by company’s decision to phase out most sedans, including the Fusion and Fiesta, from its U.S. lineup.

Ford said sales in the fourth quarter fell 10 percent. Cars made up just 7 percent of total sales; the rest were trucks and sport-utility vehicles.

The company said its shift to focus on larger vehicles is paying off. Sales of sport utility vehicles, which generate much more profit for automakers than sedans, rose 4 percent in the fourth quarter.

Also in the fourth quarter, Ford began selling a redesigned version of its F-150 pickup truck, which has long been the top selling vehicle in the United States. The transition to the new model caused a temporary shortage of pickups that slowed sales.

Ford’s sales of F-series trucks — including the F-150 and larger versions — fell 12 percent in 2020.

nytimes/com

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