Premium smartphone and AIoT devices brand, TECNO Mobile, is focused on becoming the most admired stylish smartphone brand among the passionate young-at-heart consumers in emerging markets across the globe. With this ambition underpinning its strategy, TECNO has launched a new brand communication campaign of #StopAtNothing, championing progressive consumers that are “young at heart”. All consumers are welcome to share their #stopatnothing stories at TECNO Mobile Philippines on Facebook, and show the world their progressive attitude, while inspiring others to never stop pursuing excellence. Consumers who share their stories stand the chance to win amazing gifts.
TECNO’s #StopAtNothing brand positioning represents its recognition of progress and every individual’s motivation to search for excellence, specifically the youth generation who are admirably resilient in the face of adversity. They continue to push society forward through their individual actions, their optimism, and ability to turn obstacles into opportunities, and ultimately build a better future for themselves and others.
The campaign has started to receive many heartfelt and inspiring consumer stories since its launch day, for instance —
“The first thing that comes to mind when I hear the phrase ‘Stop At Nothing’ is determination. By staying determined, and refusing to buckle when faced with roadblocks and challenges on my path towards achieving a goal, I know I can make it all the way to the end, and finish strong. This is true for huge goals and life dreams like pursuing my passion projects, and finally building my own brand. It also applies to little wins, like a new collaboration or even just making it through a rough day. It may not happen overnight, but I’m excited about achieving excellence in everything that I do. Knowing that I have to be better and do better each time really keeps me on my toes.” – Kate Riola, content creator and visual storyteller
“I started getting into photography when I was younger, at a time when using a smartphone to take pictures wasn’t popular yet, and you really needed a camera to be able to shoot. Back then, a smartphone was all I had, and I couldn’t afford to invest in equipment. Of course, being a goal-getter, I didn’t let that stand in my way. I was determined to stop at nothing to achieve my dream of becoming a photographer, so for a few years, I used my phone to take pictures that tell stories. Over time, I developed my own style, and found.