Home Business Kohler, German hospitality brand plans expansion in Nigeria

Kohler, German hospitality brand plans expansion in Nigeria


The 150-year-old iconic Brand Kohler, a global hospitality brand has expanded its presence throughout Africa and is making plans to deepen its footprints across Nigeria, starting with the unveiling of its new products in Nigeria.

Speaking at its first-ever Kohler Bold event held recently at The Wheatbaker Hotel, Alan Orchard, commercial director, Kohler Africa, and the Middle East said the event was an opportunity for Kohler to showcase its new products.

Orchard said the products that Kohler has developed over the past 150 years will change the bathroom experience for Nigerian customers and Nigerian users.

“From an economic data point of view, it makes a lot of sense for us to serve over 200 million people, a GDP of 400billion dollars. Our business has grown very well in Africa since 2019. We want to offer our products to customers in all the continent and West Africa we believe is a key strategic market for Kohler and particularly Nigeria, which we believe is the future for the continent and Africa the future of Kohler organisation as well.

“We entered Nigeria last year with two Kholer showroom partners. We will enter Abuja later this year. Our expectation is that by 2025 Nigeria will have the largest share of the Kholer business in the African continent,” he explained.

He further explained that with Kholer’s compelling propositions, it will be impossible for customers to look beyond Kohler.

“If we can get our customer engagement right, we will automatically be the largest brand by value in the continent. But we are not obsessed with the outcome, we are committed to our customers and engage with them,” Orchard said.



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