Home Culture & Lifestyle China’s New Year spending grows by 47.3% to $85.95b in 2024

China’s New Year spending grows by 47.3% to $85.95b in 2024

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China on Sunday reported record-high figures for domestic travel and spending during the just-concluded Chinese Lunar New Year holidays.

The figures largely exceeded those of the same period in 2019 before the outbreak of the COVID-19 pandemic, further indicating that the country’s recovery in consumption is picking up pace.

During the eight-day Lunar New Year holidays that ended on Saturday, 474 million domestic trips were made, a growth of 34.3 percent year-on-year, and the total domestic tourism spending jumped by 47.3 percent year-on-year to about 632.69 billion yuan ($87.95 billion), according to data released by the Ministry of Culture and Tourism (MCT) on Sunday.

Significantly, the number of trips made during the holidays represented a 19 percent growth from the level during the same period in 2019 before the pandemic, and total spending increased by 7.7 percent from that of the same period in 2019, the MCT data showed. 

Citing various favorable factors such as policies, the MCT said that “urban and rural residents’ willingness to travel has increased, and many indicators such as the number of trips and total travel spending have reached record highs.”

Behind the record-high headline figures are bustling scenes across the country – packed roads, airports, tourist attractions and movie theaters. South China’s Hainan Province actually had to add additional flights to carry visitors home as tickets were sold out and prices skyrocketed. Meanwhile, moviegoers flocked to cinemas nationwide, generating 8.02 billion yuan in box-office revenue, a fresh record, according to data released by China Film Administration on Sunday.

All of these are vivid displays of the vitality and vast potential of the Chinese economy, analysts noted. 

“The record figures reflect many things, one of which is the improvement of consumer confidence. Only when expectations improve are such consumption activities possible,” Li Chang’an, a professor at the Academy of China Open Economy Studies of the University of International Business and Economics in Beijing, told the Global Times on Sunday. “And the consumption recovery also reflects the rebound in the overall economic vitality.” 

China’s improved economic vitality was also evidently felt overseas, as many Chinese visited various countries in significantly large numbers during the holidays. In total, Chinese visitors made 3.6 million outbound trips, while the number of inbound trips reached 3.23 million, according to the MCT. 

The National Immigration Administration said on Sunday that border checks nationwide handled about 13.52 million entrances made by Chinese and foreign travelers, with the daily average reaching 1.69 million, up 2.8 times from 2023 and reaching nearly 90 percent of the level in 2019. 



The travel and spending boom during the eight-day holidays underlined improved sentiment among Chinese consumers and fully illuminated the vitality and vast potential of China’s consumption market, the biggest economic growth driver, which helps brighten the outlook for China’s economic recovery in 2024 and beyond, analysts said, while citing a slew of other positive factors, including policy support. 

Highlighting increased policy support for the economic recovery, Chinese officials at various levels  convened meetings on the first working day after the holidays to map out economic work for the rest of the year, with the focus on issues such as optimizing business environment and improving efficiency among officials.

On Sunday, Premier Li Qiang presided over the third plenary meeting of the State Council, where he called on all departments to quickly enter the work mode after the holidays, earnestly and effectively deal with various work, and strive to promote high-quality development to achieve new results, in line with the plan outlined by the Central Economic Work Conference.

Specifically, Li urged to focus on solving practical problems of concern to the public and enterprises, do more work that are conducive to boosting confidence and expectations, maintain policy consistency and stability, and take pragmatic actions to boost confidence.

Global Times

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