Africa’s
growing youth population, rapid urbanisation and the increased purchasing power
of these consumers, are key factors that are driving this massive US$500
billion retail ecosystem. This high growth industry needs to be equipped with
the latest innovation and communication tools to further sustain the growth and
attract the right target audience, especially the millennials. Retail is all
about consumer experience and SGI Dubai 2020, a
23-year old trade show that heavily caters to this rapidly burgeoning retail
signage and printing industries is the ideal destination for African retail
establishments.
The SGI Dubai show currently in its 23rd
consecutive year will be held at the iconic, Dubai World Trade Centre, from
January 12th to 14th 2020. This show also coincides with
the city’s mega shopping festival that attracts millions of visitors from
across the globe. The trade visitors from Africa can also get preferential
rates from the hotels and airlines. They can avail this benefit by registering
their visit on the SGI Dubai website and also liaising with the SGI Dubai team
to further confirm their registration.
Right from LED shop front signage, way finding systems, visual merchandising
systems, digital display, LED slim lightboxes, acrylic display stands, podiums,
promotional banners, kiosks, gondolas and flags among all the other latest
innovative digital display screens, are being featured under one SGI Dubai platform especially for the African
retail sector. This ideal trade show is a platform that will further nurture
this industry into tomorrow’s revenue spinner for the African economies.
Sharif Rahman, CEO, International Expo Consults, organisers of the SGI Dubai
show stated, “It is important to strategize your ‘go-to market’ strategy. To
create and drive a strategic market entry approach into the region, one needs
to comprehend the complex retail structure that drives the retail
industry. The signages both traditional and digital coupled with the wide
format printing industry will all become an integral elements of the retail
industry. We welcome hundreds of visitors from the African region year-on-year.
The visitors are particularly from Kenya, Nigeria, South Africa, Sudan, Uganda,
Ghana, Namibia, Tanzania, Egypt and Libya among other African nations.
“The geographical proximity of our show provides an accessible platform for the
African business owners to source top of the line machines with the latest
technology. Bypassing the middleman, the visitors to the show are able to get
the most competitive rates directly from the exhibitors and manufacturers of
the top brands”, added Sharif.
SGI Dubai 2020, is a must attend event for African sign-makers, print and
production manufacturers, media agencies, mall owners, car wrapping industry,
real-estate developers, hospitality and tourism industries, 3D printing
industry, architects, brand and image consultants among other stakeholders.
Africa is home to 55 independent states, which are characterized by diverse
economies, and consumption patterns. Africa offers attractive opportunities for
entities wishing to expand into new frontier markets. Retailing contributions
to GDP across the region continue to increase, indicating that the region is
consumption driven.
“SGI Dubai show has been utilised as a platform to introduce and launch
numerous brands in the region and provides a unique opportunity for visitors to
research and make informed business decisions amongst all the leading brands
under one roof”, added Rahman.
In addition to the existing digital printing, signage, textile printing, screen
printing, retail and LED categories the show will have a renewed focus on
digital display, labelling & branding, metal cutting & engraving, spare
parts & consumable, artificial intelligence, software and paper sectors.
SGI Dubai 2020 will also include car wrapping displays, seminars and workshops
conducted by industry experts under the banner of ‘Knowledge Series 2020’.
During the previous edition SGI Dubai welcomed over 330 global
exhibitors from across 30+ countries and registered thousands of trade visitors
from around the world.
SGI Dubai is an ideal converging point where visitors and exhibitors can
influence and engage with architects, sign makers, print and production
manufacturers, media agencies, real-estate developers, brand and image
consultants among others.
Distributed by APO Group
